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About Us

We want to make fishing fun and affordable.

Pinnacle Baits is our line of lures inspired by big box brand baits. These big box brands price their lures at a much higher price than we believe is reasonable, so we took matters into our own hands.

We work with our manufacturers and ship directly to our customers, eliminating the need for big box retail carriers. This saves us a ton of overhead costs, so that we can pass these savings on to you.

Engineered by anglers, for anglers. All fulfillment operations are in the USA, which means we can provide the fastest shipping and customer service available. Most orders are delivered within 4 days from payment!

We hope you enjoy Pinnacle Baits as much as we enjoy building our brand.


Thoughtfully yours,

- the PJ Team